The holiday season is here again and most people feel like kicking off their shoes and relaxing after a full year of hard work. However, this is not usually going to be the case for entrepreneurs….Mmmm…9japreneurs alike. I must tell you that the holiday season is a very good time to give your business a great leap.
Depending on what kind of business you are in to or what stage of development your venture is, the holiday season is usually a good time to win new customers, re-strategize on the business model and structure or generally take stock of what went down during the year. Basically, make sure you target each holiday season to give a lift to your beloved venture. Remember that there is a little feeling of difference in the air at this period and you and your team may also view things differently.
For instance, i attended a gym/spa opening somewhere around Surulere, in Lagos, Nigeria on 23rd December. It was a good time to start off such a business as friends and colleagues of the owner were invited to the opening by word of mouth without incurring any advertising costs. Opening discounts were offered until the 31st of December for the different services offered. This is a good means of attracting and retaining new customers, in addition to keeping the venture strong in 2012.
Some great tips you can work with for giving your business a leap this holiday season include:
1 Have a honest debrief session with yourself and your team to understand the things you did right and those that were wrong. This will help to develop your areas of strength and improve upon weak areas.
2 Make a list of your complete customer base and endeavor to send them a Thank you note or Season’s greetings card. Put a personal touch to each card or note. You will be surprised at how much they will remember you in the coming year.
3 Start thinking of giving your business a visible online presence. If you do not have a website, build one. If you already have one, improve on the content and make it very user friendly.
There a several other great tips you could use out there. Since I like being very practical, I would implore you to try out these three for a start before December 31st. See how it works and contact me for more tips or create a discussion around them in the comments section.