Deear Entrepreneurs and 9japreneurs,
This is February, the second month of the year, telling us that January is gone for good. The year has started on an interesting note with the Republican Party in the US holding elections across the country to nominate its Presidential candidate. I have decided to draw business lessons from the current process on the heels of the wins by Rick Santorium and Ron Paul.
These two seem to have been the laggards in this race, always coming in third or fourth, behind the front-runner Mitt Romney and the Challenger, Newt Gingrich. Basically, this is similar to your competitors in the market place. If Rick and Ron had given up before now, they would never have achieved the wins recorded yesterday. Remember “Quitters never win” and “Winners never quit”.
According to one website, Santorium whom is a devoted conservative stated that “Wow. Conservatism is alive and well in Missouri and Minnesota,” after his wins in these states. He might never have known if he quit. So, in your business practices, stay resilient, try out new products, marketing plans, business pitches and the like with a risk management mindset.
Develop a plan to attack the market challenger and even the market leader. Come up with innovative solutions that will delight your customers and keep them coming back to you.
As I leave you with these few thoughts, my pre-Valentine gift to my readers is the e-book 9 things Successful People do Differently by Heidi Grant Halvorson